Friday, 29 September 2017

Google Makes Billion Dollar Deal to Go Head to Head with Apple

Google Makes Billion Dollar Deal to Go Head to Head with Apple
Though Apple is sort of trailing behind Samsung and other top smartphone names in innovation. It still is one of the best smartphones that releases every year. Reason? Apple controls not just the hardware but the software designed specifically for that hardware. This hardware-software synergy is what makes an Apple smartphone with less than 2GB of RAM perform on par with any Android device packing heavier specs. The problem with Android phones has been that Google only provided the software platform for smartphone developers to incorporate into their devices. Google has previously made ventures into the hardware department and released its own Nexus devices developed by other smartphone makers but it was only last year that Google released its own flagship smartphone named Pixel to challenge the iPhone.

Google’s recent big buy into smartphone hardware show that its plans for Google smartphones are far from over. The company confirmed that it will acquire part of HTC’s mobile division for $1.1 billion. About 2,000 HTC employees will join Google about which the SVP of Google’s hardware division, Rick Osterloh had this to say, 
“These future fellow Googlers are amazing folks we’ve already been working with closely on the Pixel smartphone line, and we're excited to see what we can do together as one team. The deal also includes a non-exclusive license for HTC intellectual property.”
HTC shouldn’t be considered to be ceasing operations either as the company’s press release showed that it is already working on its next flagship smartphone. Google’s last year’s Pixel and Pixel XL were manufactured by HTC as well but marketed as Google devices. That changes with this deal.
Rick Osterloh who also led Motorola while it was a part of Google is leading the company’s hardware division as it takes things into its own hands. This also means that apart from Apple, Google will also be challenging Android partners like Samsung, LG, and Huawei even more directly than before. “We’re excited about the 2017 lineup, but even more inspired by what’s in store over the next five, 10, even 20 years,” said Osterloh. “Creating beautiful products that people rely on every single day is a journey, and we are investing for the long run.”
HTC and other Android smartphone vendors use off the shelf processors and other components on their phones. However, Google hired away one of Apple’s chip architects this year which might be a nudge for us as to which direction Google is looking to take with its second venture into smartphone hardware, the first being its acquisition of Motorola, which Google later sold to Lenovo.
“It’s still early days for Google’s hardware business. We’re focused on building our core capabilities while creating a portfolio of products that offers people a unique yet delightful experience only made possible by bringing together the best of Google software—like the Google Assistant—with thoughtfully designed hardware. HTC has been a longtime partner and has created some of the most beautiful, high-end devices on the market. We can’t wait to welcome members of the HTC team to join us on this journey,” said Osterloh

Google’s latest range of products including the Pixel 2, Pixel 2 XL and a Chromebook are expected to be launched on October 4th this year

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